Hello!

AI Product Management

With a solid understanding of how machine learning models are built, trained, and deployed, I bridge the gap between technical teams, user needs and market-fit. I excel at translating complex AI capabilities into intuitive, human-centered products that solve real problems and scale effectively.

Behavioral Research and Design

With a foundation in cognitive psychology and over a decade of hands-on experience, I specialize in applying behavioral science to design products and interventions that drive measurable change. My work spans end-to-end research, design and experimentation  - grounded in cultural context, which differentiates AI products that feel robotic vs. intuitive for humans. 

Client Management

With over a decade of experience in consulting, I’ve developed deep expertise in managing diverse clients across sectors - from governments, private sector to global NGOs. I’m skilled at navigating complex stakeholder needs, building trust, and delivering solutions that align with both strategic goals and user realities.

​Capacity Building

Strong track record in capacity building and fostering innovation culture within organizations, having designed and facilitated workshops across Africa and the Middle East. My approach combines behavioral science, design thinking, and systems thinking to spark creativity, shift mindsets, and equip teams with the tools to increase workflow efficiency.