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I am a behavioural science expert with a background in cognitive psychology and 9+ years of experience in researching behaviour and designing contextually relevant products, services and interventions for social impact in Africa. I have a passion for understanding the human experience, whether through studying how people interact with the world or through good old conversations. When I am not learning more about design and behavioural science, you can find me writing or speaking about public health, gender equality and international development.
Behavioural Design & Research Work
Role: Project Lead / Behavioural Science Advisor
Research & Design Methods: Collaborative desk review, UX research and design, Behavioural design, Prototyping
Project Type: Formative research, co-design workshops, UX design, prototypes
Partners: ThinkPlace Kenya, Jhpiego, MYDAWA
Role: Behavioural Design Specialist
Research & Design Methods: Problem Visualization, Rapid Ideation, CREATE method, EAST Framework, Prototyping
Project Type: Co-design workshops, prototypes
Partners: Busara Center for Behavioral Economics, United Nations Environment Programme (UNEP)
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Role: Qualitative Research & Behavioral Design Consultant
Research & Design Methods: Research Design, Implementation & Analysis, Behvaioral Map, Human-Centered Design, Prototyping
Project Type: Intervention Design
Organisations: Busara Center for Behavioral Economics, Nudge Lebanon, UNICEF Burkina Faso
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Role: Innovator/Behaviour Change Consultant
Research & Design Methods: Framing Problems, Rapid Ideation, Rapid Prototyping, User Testing, Iteration, Falsification, Pitching
Project Type: Innovation Challenge
Partners: WFP Innovation Accelerator, Project Concern International
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Role: Behavioural Design Consultant
Research & Design Methods: Design Sprint, Human-Centered Design
Project Type: Design Sprint
Organisations: Safe Space Africa, Human Development Innovation Fund (HDIF) - Tanzania
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UX Research Work
Role: Lead UX Researcher
Research Method: Usability Testing, Interviews, Survey
Research Type: Iterative UXR
Company: Mobile Afya
Role: UX Researcher
Research Method: Telephonic Surveys, Interviews, Focus Groups
Research Type: Foundational UXR
Company: Deezer, Tigo Tanzania
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Role: Lead UX Researcher
Research Method: Telephonic Surveys, Usability Testing, In-depth Interviews
Research Type: Evaluative UXR
Partners: The University of Edinburgh,
Tigo Tanzania
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